Fiestas Julianas in Guayaquil A Celebration of Culture, History and Coastal Energy

Every July, Ecuador’s vibrant coastal city of Guayaquil bursts into life with the Fiestas Julianas—a month-long celebration marking the city’s founding. More than just a civic holiday, these festivities are a tribute to the spirit, resilience and cultural pride of the “Pearl of the Pacific”.

This year, Guayaquil celebrates 490 years of foundation, offering the perfect excuse for agents to invite travellers to discover a city rich in colour, flavour and history.

What Are the Fiestas Julianas?

Officially commemorated on 25 July, the Fiestas Julianas are Guayaquil’s largest annual celebration, filled with patriotic pride and local flair. The entire city comes alive with:

• Civic and student parades
• Open-air concerts and art exhibitions
• Theatrical performances and dance showcases
• Artisan and food fairs
• Heritage walks through historic districts
• Wellness activities, games, and community events
  

The festivities highlight both traditional customs and modern creative energy, making July a unique month to experience authentic coastal culture.

Top Activities to Enjoy in Guayaquil During July

Whether your clients are stopping over en route to the Galápagos or seeking a deeper cultural immersion, Guayaquil offers a dynamic range of experiences. During the Fiestas Julianas, these are not to be missed:

Parque Histórico Guayaquil

Explore recreated 19th-century architecture, traditional haciendas, and native wildlife. A cultural immersion and natural escape in one.

Las Peñas & Santa Ana Hill

Walk through Guayaquil’s oldest neighbourhood, climb the 444 steps of Santa Ana Hill, and enjoy panoramic views and colourful houses filled with art studios and cafés.

Malecón 2000

The city’s iconic riverfront promenade offers family-friendly fun, botanical gardens, museums, and the famous La Perla Ferris wheel—lit up during the July festivities.

Teatro Centro de Arte & MAAC

Catch live music, traditional dance or art exhibitions at Guayaquil’s leading cultural venues.

Coastal Gastronomy

Let your clients taste authentic ceviche, bolón de verde, and local desserts like tres leches and higos con queso in street fairs and fine restaurants.

Mangrove Boat Rides & Riverfront Excursions

Offer a different perspective of the city with guided rides along the Guayas River or through nearby mangroves, paired with sunset drinks or birdwatching.

Where to Stay: Comfort, Heritage & Strategic Location

Choosing the right accommodation enhances the cultural experience. These trusted partners offer more than just a place to stay:

Hotel del Parque – Boutique Luxury within Nature & History

Located inside the Parque Histórico, this 5-star retreat offers timeless elegance and tranquil surroundings. Guests can enjoy private boat transfers, gourmet dining, and proximity to cultural exhibits and native wildlife. A haven for nature lovers and heritage seekers.

Hotel Río Guayas – Tradition with a View in Las Peñas

Set in the heart of Las Peñas, this charming boutique hotel places guests steps away from galleries, cafés and the iconic Santa Ana Hill. Its riverfront setting and colonial façade make it ideal for travellers wanting authenticity and local connection.

Both properties can be easily included in pre or post-Galápagos extensions, short city escapes or immersive culture-focused itineraries.

Why Promote the Fiestas Julianas?

• Ideal add-on to Galápagos, Andes or Amazon programmes
• Engaging option for culture-driven and family travellers
• Rich in local identity, gastronomy, art and music
• Celebrates Ecuador’s most important coastal city in its full splendour

Let’s Celebrate Guayaquil Together